Andrea C. Carrero, President at Word Technologies Inc. and Black Ink Marketing, is presenting a pre-conference, half-day workshop in Baltimore in early April entitled “Public Relations Tactics to Promote Your Business or Nonprofit” (see description below).
As for the conference, STC and AIIP (www.aiip.org) have announced a strategic partnership. AIIP is the Association for Independent Information Professionals–primarily small business owners who are information professionals. If you would like more information about the organization and whether it is something you might want to join, reach out to Andrea at andrea @ wordtex.com. For more info on the conference, visit www.aiip.org/discover/conference. Because of the strategic partnership, STC members can attend the AIIP conference at member rates.
Are you a self-employed technical communicator who needs to market his/her business? Or are you an employee looking to add skills to your abilities so you can become more valuable to your employer? Consider learning public relations skills to enhance your business or your expertise!
Every organization can use free publicity. Using professional-level PR tactics as an essential component to a marketing plan can help you to garner the attention of newspapers, the internet and other media sources, all on a shoestring budget.
Workshop attendees will:
• Learn to effectively use a major public relations tool properly.
• Determine what is considered newsworthy in the eyes of a journalist.
• Understand angles and how to use them in PR efforts.
• Use online outlets and traditional methods for PR.
• Tap into search engine marketing methods to optimize your efforts.
• Leave with actionable handouts.
For more information or to register, visit http://wordtex.ticketleap.com/prtactics/