You are invited to attend the STC-PMC April 2014 Chapter Meeting Wednesday, April 23, 2014 from 6:30 PM – 8:30 PM
Content and Control
Content problems. We all have them: Your clients can’t get your copy on time. Marketing’s massive paragraphs break your tidy designs. Or maybe your site’s overflowing with stuff, and no one’s responsible for keeping track of where things are and why they’re there.
Content strategy to the rescue, right? Well, sorta.
It’d be nice if a few well-placed deliverables could solve the problem. But editorial plans and style guides won’t change things. Neither will structured content and a custom CMS. We can’t mastermind solutions and expect them to stick in organizations full of complex people, histories, and challenges.
When it comes to improving content, it’s not about fixing. It’s about facilitating—helping organizations adapt, so their content can adapt with them. If you’re used to designing and building, this is a big shift—and one that’ll take some getting used to. In this talk, you’ll learn:
- Where you fit into the content strategy process, regardless of your role
- How to facilitate tough conversations and get people talking about content early and often
- How to empower people to work together across departments, disciplines, and teams
FOOD, BEVERAGE, AND DESSERT ARE INCLUDED IN THE TICKET PRICE!
About the Presenter
Sara Wachter-Boettcher is a content strategist, editor, and author based in Philadelphia, where she runs a content strategy consultancy. She is the author of Content Everywhere from Rosenfeld Media, a book about planning for flexible, adaptable content systems that can be accessed across channels and devices. She is also the editor in chief of A List Apart, a magazine about web content, culture, and code, and a speaker at conferences like SXSW, Confab, the Content Strategy Forum, Mobilism, Web Directions, UX Week, and Beyond the Desktop.
M. Allan Vogelson Library – Voorhees Branch
203 Laurel Road
Voorhees, NJ 08043
Meeting Room A