Co-Sponsored by Drexel University Department of Communication
Web content strategy is the discipline of connecting business goals and users’ needs to the content you publish —and when it’s missing, our websites become a mess: fluffy corporate jargon, confusing interface copy, bloated navigation, and more content than anyone knows what to do with. In this introductory workshop, we’ll talk about why content strategists are in demand on web teams, and how to start applying strategy skills whenever you work with web content.
This workshop is designed for those with writing and editing backgrounds who want to bring their communication skills to the web, such as technical writers, marketers, and students. During this workshop, we will:
- Cover the basics of content strategy
- Practice setting goals and establishing content standards
- Build skills analyzing web content
- Practice writing for the web, with a focus on content that works for mobile/responsive experiences
Don’t miss this great networking opportunity! This is a chance for professionals and students to come together. Professionals can expect to find great new talent and students can meet potential employers and mentors. Don’t forget to bring your business card.
Food, beverage, and dessert are included in the ticket price!
Registration closes on Friday, November 13th. Don’t be unlucky and miss out! Sign up today!
Time and Place
Wednesday, November 18th, 6:00-9:00
Drexel University – MacAlister Hall Skyview Room
3141 Chestnut St.
Philadelphia, PA 19104
The session will be held in MacAlister Hall, in the 6th floor Skyview Room, located at the corner of 33rd and Chestnut Streets. MacAlister Hall is 9B on this map: http://drexel.edu/about/directions/university-city-map/. From the Chestnut St. entrance, go to the elevator and take it to the 6th floor.
Sara Wachter-Boettcher runs a content strategy consultancy based in Philadelphia. She is the editor in chief of A List Apart magazine and the author of Content Everywhere, a book about creating flexible, mobile-ready content. She advises and leads in-house workshops with clients like The Home Depot, Trek Bicycles, The Bill & Melinda Gates Foundation, and Harvard, and speaks at web conferences worldwide. Find her on Twitter @sara_ann_marie or at sarawb.com.