How do you develop a content strategy for a web app whose main purpose is storytelling and exploration? How can that strategy connect multiple voices and perspectives around an iconic historic site?
In 2015, Bluecadet created interpretive signage and a responsive website for the Hoover-Mason Trestle (HMT), an elevated public park that winds through the ruins of the Bethlehem Steel plant. Working with local experts, we developed a content framework for the website with a mobile-first approach, thinking of on-site visitors as the primary audience.
The content approach layered audio content, video, images, and a mobile tour on top of interpretive physical signage. Creating the content in-house allowed for flexible, strategic coordination with the design team, and an integrated user experience that considered the on-site experience.
In this session, we will retrace the content strategy and development process for the project and describe the tools, workflows and guidelines that the team used to develop narrative content. Attendees can expect to follow the content development process from initial community meetings and conceptual development and interpretive planning all the way through the nuts and bolts of sourcing, interpreting, writing, editing, and continuous collaboration. The session will include a hands-on workshop exercise around developing a story for mobile-first user engagement.
Ksenia focuses on research and content strategy for a range of digital projects. Her passion for storytelling and public engagement with art, science, and history informs her approach. Ksenia holds an MFA in Museum Studies from the University of the Arts, where her thesis work proposed using material culture to help historically marginalized groups tell their stories in exhibitions. Prior to joining Bluecadet, she worked on exhibition design, fabrication, and installation at several museums. Ksenia lives in South Philly with her cat, son, and husband.
Liz’s years of experience in exhibit design and content development for a number of museums informs her role as a Content Developer and Producer at Bluecadet. Before joining Bluecadet, she was an Exhibit Designer for Gecko Group and an Exhibit Design Consultant for the Erie County Historical Society during their 2014 capital campaign. Liz holds an M.F.A. in Museum Exhibition Planning and Design from the University of the Arts in Philadelphia. Her thesis proposed an approach for historical societies to develop partnerships with underserved communities to create pop-up exhibitions throughout a city while fostering skill-building opportunities for collaborators. She also holds a B.S. in Commercial Photography from Kent State University.