In our opening keynote, Jack Molisani will share how the Content Strategy team at Facebook for Business enables customer success for billions of customers in over 100 languages worldwide.
In this session you will learn:
- How Facebook for Business sets the tone for their content
- How they identify for whom they are writing
- The three voice principles of content at Facebook
- How crafting content is just the tip of the Content Strategy Iceberg!
Jack will also share the Facebook case study that lead to a “V8 moment” that fundamentally changed his approach to developing content—and perhaps yours!
Jack Molisani produces the LavaCon Conference on Content Strategy and Tech Comm Management, which will be in Portland this November: http://lavacon.org
Jack is also the president of ProSpring Technical Staffing, an employment agency specializing in technical writers and other content professionals, and he’s the author of Be The Captain of Your Career: A New Approach to Career Planning and Advancement, which hit #5 on Amazon’s Career and Resume Best Seller list. @JackMolisani
Note: Jack is donating a free registration to LavaCon as a door prize, so bring your card for the drawing!