Promoting products and services through content marketing has been a growing trend for the past five years. Content marketing is also a great method for sharing your company’s mission and goals. In this session, you’ll learn what content marketing is, how it is useful in communicating your story, the types of marketing methods for sharing your story (such as blog posts, white papers, case studies, social media, and many more), and how to identify your target audiences, and tips for creating a content marketing plan.
About the Presenter
Cheryl Landes, a technical communications consultant from Vancouver, WA, founded Tabby Cat Communications in 1995. Her specialties are technical documentation, marketing communications, instructional design, and findability. She’s a certified MadCap Advanced Developer and STC Fellow. Cheryl has written five books, published many magazine and journal articles, and blogs about travel at tabbycatspawprints.com. For more information about Cheryl’s services, visit her business website at tabbycatco.com/.
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