When: Thursday, March 22, 7pm – 8pm
Who: Pooja Vijay Kumar
Meet the evasive beast called Gratification
scover the 5 rules of thumb in learning to write with your user’s needs and expectations experience in mind.
Learn how to develop archetypes and construct personas for your content
About Our Speaker:
As a student of Design Strategy and an advocate of Content Experience, Pooja Vijay Kumar serves the academic community at California College of the Arts, San Francisco. Previously, Pooja spent a great part of her career at Oracle, where she championed the content strategy for enterprise applications.
In the past year, Pooja served as the Editor-in-Chief at a global nonprofit, where she drove the content strategy of web and print experiences for communication leaders and was recognized for bringing about an 80% boost to ROI through content.
Pooja takes deep interest in understanding audience engagement. When she’s not writing or speaking at an event, Pooja can be found running a marathon, baking a tray of cup cakes, or photographing street food.