Last Week to Register for CONDUIT 2017 Workshops & Conference

There are only days left to register for CONDUIT 2017 workshops and conference. You don’t want to miss this! We’ve got a packed line-up, great food, networking opportunities, and prizes! Head on over to Willow Grove for the weekend. Easily accessible by car or regional rail.


Single Sourcing to the Max with MadCap Flare led by Neil Perlin, an internationally known consultant, strategist, trainer, and developer for online content. You’ll leave with a solid overview of Flare’s single sourcing features and how to use them to create cutting edge outputs.

Revive and Thrive led by Ben Woelk, an Information Security Office Program Manager at the Rochester Institute of Technology and author. Attendees will learn to identify and leverage strengths and mitigate weaknesses to become exceptional contributors in the workplace.


Our annual full-day conference featuring multiple sessions following a keynote presentation by Jack Molisani, owner of ProSpring Technical Staffing, executive director of The LavaCon Conference, and author.

The conference will feature a variety of topics including content strategy, technical writing, project management, and much more. There will be plenty of opportunities to connect and network with your peers.


STC-PMC Wins 2017 Platinum Community Award

For the 2nd year in a row, STC-PMC has been awarded the Platinum Community Award.

“For your dedicated focus in reaching out to the future of technical communication via your Academic Outreach program, for your spirit of teamwork in partnering with both STC and non-STC groups to further the profession, and for your work in organizing many social and educational programs, especially your annual CONDUIT conference.”

Meet Conduit Presenter Todd DeLuca

Todd DeLuca has over 15 years of experience as a technical communicator and currently manages a remote team of technical writers in the US and India. His professional background includes graphic design, editing, client communication, and software development documentation. Todd is an STC Associate Fellow and Conference Chair for the 2017 Summit. He was President of the Philadelphia Metro Chapter president and has written articles for the STC Intercom magazine. Todd has a Masters Degree in Technical and Scientific Communication from Miami University (Ohio) and speaks at various regional and national conferences. @TechCommTodd

How may I help you? Benefits of focusing on services instead of products.

This session will outline and describe why becoming more service focused (vs. product oriented) increases your value to clients or an organization, improves your chances for advancement, and sets you apart from others with similar skills or experience. The result is you become a highly sought after and indispensable resource that others seek out for support.

Come to learn differences between product and service skills, see what service looks like for technical communication, and discover how becoming service oriented can transform your position and perception in an organization. Join us to find out how you can be seen by others as offering something unique, important, and useful in the company. You will understand the benefits plus hear some tips and lessons learned from someone who has implemented a service approach to elevate their exposure and boost their career.

Meet Conduit Presenter Paula Gregorowicz

Get to know more about our #Conduit2017 speakers! Don’t forget to register for the conference and workshops.

Paula Gregorowicz, owner of The Paula G. Company LLC, helps business owners take charge of their time, productivity, and technology and helps them build authentic, sustainable businesses while having plenty of time and space for a life they love.

The work Paula shares with others is the essence of her more than twenty years experience and education: from BS in Accounting to 20 years in corporate America and Information Technology to entrepreneur and business owner, spiritual and coach training, and eclectic life experiences.

Great stuff not only gets started with Paula, it gets finished!
Learn more about her unique approach of practical action and inner awareness at

Stop Managing Time! Surprisingly Simple Strategies for Getting Things Done & Enjoying the Journey

Traditional time management doesn’t work in today’s hyper-connected world. Trying to force it to work can feel like rearranging the deck chairs on the Titanic. Learn how to achieve twice as much in half the time while bringing more meaning and sanity to your day in this interactive and practical presentation.

Meet Conduit Presenter Ed Marsh

Ed MarshGet to know our #Conduit2017 speakers! Don’t forget to register for the conference and workshops.

Ed Marsh has always been curious about technology. As a kid, he was the one who pushed buttons to see what happened. This led to some scolding, and an award-winning career as a technical writer.  Currently working for a major financial firm in Jersey City, NJ has taught Ed the importance of breaking down silos, managing risk, and governance.

In 2015 Ed created the Content Content podcast, interviewing technical communicators and other content professionals. He is the editor for the STC NY Metro chapter’s Apex Award-winning newsletter. He is experienced in, and passionate about, information architecture and content strategy. He generally dislikes writing in the third person., @edmarsh

Drive your docs with data

We’re all looking for ways to improve the customer experience. A simple place to start is to use the various forms of data already generated by your content to guide your strategy and architecture. In this session, we’ll look at various sources of data – including your own Web server, Twitter, Facebook, Google analytics, and more – and see how they can improve your documentation and content strategy. We’ll also see how using support tickets can help you better tune-in to your users and create better content.

Meet Conduit Presenter Adriane Hunt

Adriane HuntGet to know a bit more about our #Conduit2017 speakers! Don’t forget to register for the conference and workshops.

Adriane Hunt is the 2016-2017 STC President. She is also a senior member of the STC Philadelphia Metro chapter where her past activities have included volunteer, presenter, regional competition judge/lead judge, and presenter. Adriane has also served as an STC Summit proposal reviewer and ISA Competition judge. You can contact Adriane at [email protected] or on Twitter @adrianehunt.

Defining New Roles for Information Engineering in the Customer Content Journey

Are you still writing manuals and online help? Are you looking for new ways to add value to both your content and your career? Join Adriane Hunt as she reveals insights on the changing role of the Information Engineer and explores career avenues and options that may surprise you.

Meet Conduit Presenter Viqui Dill

Get to know a bit more about our #Conduit2017 speakers! Don’t forget to register for the conference and workshops.

As a technical writer for American Woodmark in Winchester, VA, Viqui Dill is passionate about continued education and lifelong learning for those in our field. Sharing the tips and tricks she has gathered in her 25 years as a writer, she is actively promoting networking with other writers to help us all learn and stay connected.

Viqui describes herself as “Technical writer, wife and mom, bass player, worship leader, I’m happiest when folks sing along with me.”,  @viqui_dill

On track! Running an effective meeting is more than the agenda.

Every techcomm project includes a series of meetings. Requirements gathering and status updates are a necessary part of every project. But attending a meeting means that team members are not making progress on tasks or deliverables. How can we ensure that we make the most of this necessary evil?

This presentation will offer proven solutions for meeting management. Starting up front with an engaging icebreaker, gathering expectations about what should be accomplished during the meeting, and then collecting feedback at the end will make your meeting more effective and your team more productive.

This presentation will be interactive and engaging. Come prepared to participate, share, laugh, and interrupt. Bring it on!

Meet Conduit Presenter Russ Ward

Russ Ward

Get to know a bit more about our #Conduit2017 speakers! Don’t forget to register for the conference and workshops.

Russ Ward is an experienced technical writer, structured technologies developer, and avid developer of plugins for Adobe FrameMaker. He is also an experienced trainer and speaks periodically at conferences and other peer events.

Getting Started with XSLT

XSLT is a critical technology within the IT space, including technical writing and publication. It is also widely used in many other fields. A basic knowledge of XSLT is helpful for any IT professional; however, it can be a challenge to get started. In this session, we will start from the very beginning and explore basic ways to start learning. Attendees should at least have a general knowledge of XML.

Meet Conduit Presenters Bernard Aschwanden and Christopher Ward

Get to know a bit more about our #Conduit2017 speakers! Don’t forget to register for the conference and workshops.

Bernard AschwandenBernard Aschwanden founded Publishing Smarter, is an Associate Fellow of the Society for Technical Communication, and a Past President of the international STC. In over 20 years he has helped hundreds of companies implement successful publishing solutions. His focus is on improved communications and helping people and business by publishing better, publishing faster and publishing smarter.

What does he do? In a word: communications. He delivers value about communications and related technology (think tools, process, DITA), across Europe and North America to organizations big and small. He is certified (Adobe/CTT) and the author of publications on publishing and single sourcing in industry magazines, blogs, and books. @aschwanden4stc,

Chris Ward PhotoChristopher Ward, Director of Sales at WebWorks, specializes in helping small teams accomplish high things by better aligning departmental processes with overall company strategies. Christopher’s experience in strategy development began as an Analyst for U.S. Army Intelligence and then later moved into the corporate world when working for Dell computers. Over the last seven years he has been working for WebWorks and enjoying getting to know the Technical Communications industry. His diverse experiences allow Christopher to recognize untapped potential in a company’s overall business strategy and help them achieve that potential. @webworkschris

Plan, Create, Publish: A Live Walkthrough of a Micro-Documentation Project

We’ve heard that in technical communication the ideal workflow is one where managers, developers, writers, and consumers work together to create ‘perfect’ content to solve business problems. It’s tricky to identify all the pieces and make it work. See it live and participate in it during this session!

This interactive session has you, the audience, help guide the plan for product documentation (what goes into it, how it is organized), and then you continue to participate as the presenter works feverishly to ensure your ideas are captured, content is created and approved, and it is published to multiple outputs. See the scramble, and the solutions, to getting “just-in-time” content out the door.

Participate and be a moving part of a documentation project that comes together to create content in a shared workspace, with collaboration between teams, and quality finished materials delivered the way the audience wants them. On time, on budget, and on any device!

Meet Conduit Presenter Laura Dent

Get to know a bit more about our #Conduit2017 speakers! Don’t forget to register for the conference and workshops.

Laura Dent has several decades of experience working in technical communication, specializing in localization. As a freelancer, she provides her clients with localization of single-sourcing systems. Previously, at Rosetta Stone, she created systems that enabled SimShip (simultaneous shipment) of all software and documentation, an almost unheard-of achievement. Laura has a passion for languages, and speaks Russian, Italian, Spanish, French, and (a little) Japanese. She teaches technical communication to computer science majors at James Madison University.

Agile Localization: Oxymoron or Heroic Achievement?

Staying in sync with the rapid cycles of Agile software development can be a challenge for any technical communicator, and even more so when localization is involved. Localization includes both the technical and linguistic aspects of translating software and documentation into other languages. You can be a hero in your organization by creating a smooth process to combine the seemingly incompatible processes of agile development and localization.