Our Meet the Officers series gives you the opportunity to learn more about your officers and get any tips they might have for navigating through STC.
Name: Laurie Marshall
When and how did you get involved in STC?
I got involved about 4 years ago when I was in grad school at Drexel. I joined as a student member.
What are the duties of your current position with STC-PMC?
I maintain the stcpmc.org website as needed for the chapter. So far this has involved adding users, creating forms, and designing two new pages.
What advice would you offer to someone looking to get more involved in STC-PMC?
Do it!! You’ll become more connected, inevitably learn something new, and add a line to your resume.
How has your STC membership benefited you?
On a personal level, I have made a lot of contacts and friends through the group. Professionally, I have taken several useful courses, and the TechComm articles and STC webinars keep me updated on current issues.
What is your educational background?
MS Technical Communication, Drexel 2016
How did you get started in TechComm?
My first career as a systems engineer was followed by my second career as a stay at home mom for 17 years. After being away from IT for so long, technical writing was the ideal way to reenter the workforce. It allowed me to combine my technical knowledge with the communications skills I had developed from many years of volunteer work.
What does your current professional position entail?
Writing online help, training materials, release notes, and screen messages for a software product.
What advice would you give to a college student interested in a career in TechComm?
Develop strong, logical, persuasive writing skills. Don’t limit yourself to a specific area. Apply your skills to different areas by volunteering to write for student and nonprofit organizations. Perform user testing whenever possible, or at least get user feedback – the results are often surprising.
And finally, what do you enjoy for fun?
Red wine, dark chocolate, and Caribbean beaches!
Join us for our annual Holiday Potluck Social event, hosted at the home of Karen Levine:
Full Address on Phone number on Ebrite
Jenkintown, PA 19046
Time: 2:00 PM – 6:00 PM
This casual and fun social event is FREE and open to all current and former STC members (non-members too). Spouses and partners are encouraged to come as well. We hope to see you as we get together to meet new and old friends, enjoy some great food, and celebrate the holiday season.
Bring a dish to share. Optionally, bring a beverage to imbibe.
Best wishes for the holiday season!
RSVP by registering for this event.
How do you develop a content strategy for a web app whose main purpose is storytelling and exploration? How can that strategy connect multiple voices and perspectives around an iconic historic site?
In 2015, Bluecadet created interpretive signage and a responsive website for the Hoover-Mason Trestle (HMT), an elevated public park that winds through the ruins of the Bethlehem Steel plant. Working with local experts, we developed a content framework for the website with a mobile-first approach, thinking of on-site visitors as the primary audience.
The content approach layered audio content, video, images, and a mobile tour on top of interpretive physical signage. Creating the content in-house allowed for flexible, strategic coordination with the design team, and an integrated user experience that considered the on-site experience.
In this session, we will retrace the content strategy and development process for the project and describe the tools, workflows and guidelines that the team used to develop narrative content. Attendees can expect to follow the content development process from initial community meetings and conceptual development and interpretive planning all the way through the nuts and bolts of sourcing, interpreting, writing, editing, and continuous collaboration. The session will include a hands-on workshop exercise around developing a story for mobile-first user engagement.
Ksenia focuses on research and content strategy for a range of digital projects. Her passion for storytelling and public engagement with art, science, and history informs her approach. Ksenia holds an MFA in Museum Studies from the University of the Arts, where her thesis work proposed using material culture to help historically marginalized groups tell their stories in exhibitions. Prior to joining Bluecadet, she worked on exhibition design, fabrication, and installation at several museums. Ksenia lives in South Philly with her cat, son, and husband.
Liz’s years of experience in exhibit design and content development for a number of museums informs her role as a Content Developer and Producer at Bluecadet. Before joining Bluecadet, she was an Exhibit Designer for Gecko Group and an Exhibit Design Consultant for the Erie County Historical Society during their 2014 capital campaign. Liz holds an M.F.A. in Museum Exhibition Planning and Design from the University of the Arts in Philadelphia. Her thesis proposed an approach for historical societies to develop partnerships with underserved communities to create pop-up exhibitions throughout a city while fostering skill-building opportunities for collaborators. She also holds a B.S. in Commercial Photography from Kent State University.