Partner Program: IABC Philadelphia: How to Use Live Video on Social Platforms

You are invited to attend a program run by one of our partners, IABC Philadelphia!

IABC Philadelphia: How to Use Live Video on Social Platforms

Tuesday, March 28, 2017 from 6:00 PM – 8:00 PM
Penn State University – Great Valley Campus
30 E. Swedesford Rd.
Malvern, PA 19355

IABC Philadelphia Members, $25.00
Non-members, $35.00
Students, $10.00
Parking is free, and dinner is included.

Many brands are jumping on the bandwagon using live video to engage with their audience. Is it effective Yes!

Find out how brands are using Facebook Live, Instagram Stories, Periscope, and Snapchat to connect with their audience.

By attending the seminar, you’ll learn how to:

  • Create a video strategy for your business Learn what works and what doesn’t when it comes to live video
  • Learn ways to be authentic and real while live streaming
  • Learn to create copy that generates interest


About Toni Schmidt: Toni Schmidt is a digital marketing consultant, speaker, and writer who has worked in the social media field since 2009. Toni has a unique approach to marketing, encouraging businesses and entrepreneurs to uncover their “why,” allowing them to humanize their brand on social platforms. Toni has worked with small businesses as well as multi-million dollar companies to create social media strategies that convert. In addition, she has been a contributor for Huffington Post, Red Tricycle, and Parent Herald as well as appearing on NBC 10 Philadelphia.

Penn State University
Great Valley Parkway
Malvern, PA 19355

Partner Program: L&D Professionals of Greater Philadelphia – Workshop on Brain Based Learning

STC-PMC has recently partnered with the Learning & Development Professionals of Greater Philadelphia group. As such, they are offering a discounted rate to our members for the events we promote for them.


What if the training you deliver in the virtual classroom was so vibrant and compelling that people clamored to attend your sessions? Your ability to connect with, engage, and stimulate the thinking of your participants is directly linked to your understanding of the neuroscience of learning. Our brains ignore what is predictable and boring. This session explores the brain’s needs for novelty, contrast, meaning, and emotion to capture and keep your participants’ attention online. Increase novelty with the creative use of relevant games. Enhance contrast by incorporating a variety of facilitation techniques. Build meaningful connections with collaborative learning approaches. Harness emotion with storytelling frames. Explore six brain-based guidelines that leverage the interaction and collaboration tools in the virtual classroom.


May 3, 2017

6:00 PM – 8:00 PM


Drexel University – Main Campus (Gerri C. Lebow Hall)

Join L&D Philadelphia & Virtual Training master Cynthia Clay for a free talk and open Q&A on the latest insights from Neuroscience and what they mean for Virtual Learning/Training as a part of Philly Tech Week 2017.

Cynthia Clay is an entrepreneur, business leader, strategic thinker, speaker, writer, and passionate advocate for leaders and facilitators achieving their potential in the virtual workplace.

She began her consulting practice in 1992 after a career in human resources in the banking and healthcare industries. From those early days as an organization and management development consultant to the present, she remains passionate about developing strategies and practices that leverage technology and support engagement in the virtual classroom and the virtual workplace. In her role as the CEO/Founder of NetSpeed Learning Solutions, she strives to make learning experiences practical and hands-on. She doesn’t linger in the theoretical, but moves to the behavioral. In the end, it’s not what you know—it’s what you do with that knowledge that makes a difference.

Partner Program: Writing Tips with Ken O’Quinn; Lunchtime Teleseminar

STC-PMC has agreed to cross-promote activities with the International Association of Business Communicators, Philadelphia (IABC). Here is information on an upcoming session.


Writing Tips with Ken O’Quinn; Lunchtime Teleseminar on February 21
Whether you’re a seasoned writer, a young writer fresh out of college, or someone who occasionally writes for work, everyone has the ability to improve their writing skills.

We’re excited to have Ken O’Quinn, writing coach and former Associated Press writer, provide practical tips on how you can improve your writing during a lunchtime teleseminar.

By attending the teleseminar, you’ll learn how to:

  • Make the most of an opening paragraph, in a story or an email.
  • Write crisp, clear prose: three places where you can tighten sentences.
  • Find good color: engaging readers with specific details.
  • Rise above the mediocrity: Crafting sentences for variety, rhythm, and emphasis.
  • Use graphic elements to make information more accessible.

Tuesday, February 21, 2017
12 p.m. – 1 p.m. ET

  • IABC members and students: $10
  • Non-members: $20

Registrants will receive logon information.


About Ken O’Quinn:

Ken O’Quinn is a professional writing coach whose workshops have helped thousands of communicators strengthen their writing skills. He started Writing with Clarity following a journalism career with the Associated Press and newspapers, and he now conducts internal workshops for such clients as Facebook, GE, Dell, Chevron, Campbell’s Soup, KPMG, Motorola, Dow Chemical, Fleishman Hillard, Burson-Marsteller, and Weber Shandwick.
Ken has presented at the Public Relations Society of America (PRSA) and International Association of Business Communicators (IABC) international conferences, and his writing has appeared in the New York Times, Fast Company magazine, the Harvard Management Communication Letter, and the Journal of Employee Communication Management. He is the author of Perfect Phrases for Business Letters.

Early Bird Summit registration fee for members ends 31 January

On 1 February the registration fee increases to $1150 for classic level members. Gold level members still pay only $895. Community leaders should also plan to attend the Leadership Program on Sunday, 7 May. Register for the Summit here: .

Recruit a member and be entered to win!

Recruit a member and be entered to win! (ending January 31st)

Most new members say they joined STC simply because someone shared why it’s important. As an active member, you know first-hand the value your membership provides. The “Join Us” Member-Get-a-Member Campaign is the ideal opportunity to share your professional successes by encouraging your nonmember colleagues to join. We know that you understand the value of your STC membership and now is the perfect time to reach out to your professional contacts and recruit them to join.

What’s In It for You?

You are the greatest testimony to the benefits of being a STC member. By recruiting others, you will:

  • Expand your network of TC professionals
  • Strengthen STC—A vital and growing membership means greater recognition of the TC profession, improved educational and networking opportunities, and the advancement of technical communication worldwide
  • Help others succeed in their careers
  • Receive recognition for your recruitment efforts
  • Be entered into a drawing for prizes

The Prizes

For every Classic, New TC Professional, *Gold, or *Student member you recruit, you will be entered to win one of the following prizes:

Recruit 1-2 members:

  •  $25 Amazon Gift Card
  • STC Swag (member pin, coffee mug, t-shirt)
  • Additional Chapter or SIG of your choice

Recruit 3-4 members:

  • Print subscription to 2017 Intercom magazine or Technical Communication journal
  •  live webinar registration to a 2017 event of your choice
  • Technical Communication Today CPTC certification textbook

Recruit 5 or more members:

  • Amazon Echo
  • Bose Companion 2 Series III Multimedia Speakers
  • 2017 upgraded Gold membership
  • Any or all additional SIG’s of your choice

*Each Gold member recruited will be considered two entries. Each Student member you recruit will be considered as half an entry. Corporate Value Program members will not be considered for MGAM entry.

How It Works

Meet One. Tell a friend, colleague, or employer why you’re a member and why the Society is an indispensable part of your professional development.

Bring One. Have your referral member join STC by 1 February 2017 and enter your name in the “Referred By” box on the final page of the online member application. MGAM referral members must enter your name for you to get the referral credit.

Get Rewarded. Each time someone lists you as the member who referred them, you will be entered into a drawing for prizes.

Don’t miss the chance to win and share the value of STC!

We want to help you recruit! Browse through these tools below for chapters, SIGs, and individuals recruitment.

STC Student Member Volunteers Wanted for STC Summit, May 7-10, 2017

STC is inviting student STC student members to participate in volunteer positions at the STC Summit in Washington, DC on May 7-10, 2017. Student volunteers can learn aspects of technical communications by attending sessions and networking with Summit attendees and speakers. Many Summit speakers are thought leaders in the field.

Student volunteers receive complimentary registrations to the Summit. This does not include leadership programs, pre-conference workshops, or certificate programs. Student volunteers must pay for their own meals, transportation costs, and lodging.

The STC Summit offers a many types of volunteer positions from which students can select. For details see the 2017 Student Volunteer Positions and Requirements.

Then, complete your 2017 Student Volunteer Application. Forward your completed application to these two STC members:

STC student members must submit their applications by April 1, 2017. STC will confirm student volunteer assignments by April 20, 2017.

A Message from the President

Summit 2015

Greetings and welcome to 2017! While this is the beginning of a new year, PMC is already half way through our event year. We’ve had some fun events, such as

Additionally PMC scheduled educational events, such as:

As a bonus, STC-PMC was a sponsor of TC Camp last July, near Washington DC. This free un-conference was a great time, and I hope it comes to the east coast again, and that you have the chance to attend. These events have been chronicled and their presentations stored on our Past Events page. So if you missed an event, I urge you to look there for the slides and notes given to us by the presenters.

While those events are in the past, PMC is looking to the future! Our calendar is already filling up with a webinar in January, a free joint session with Philadelphia New Media Association (PANMA) for our second year, an educational session in March, two workshops with a full-day conference in March/April with CONDUIT, our year-end banquet in June, and maybe something fun in between.

All of this planning is done by dedicated volunteers. Some, such as President, VP, Treasurer, and Secretary, are elected. Others, such as Publicity, Academic Outreach, and our Webmaster, are volunteers. I’ve been volunteering with PMC since 2005 when I was asked to create and manage our old scholarship program. Since then, I’ve worn just about every hat you can in the chapter. It has been an exciting and fun time, and I’ve worked with some truly incredible people. You may not realize this, but STC-PMC is one of the premiere chapters in STC. Very few other STC chapters offer the range of programming and activities that STC-PMC provides, from its meetings, to its conference, to the professional competition, to student outreach, and to its networking opportunities. STC has some really great chapters out there, and PMC is one of them, thanks to the hard work and dedication of its volunteers.

One of the best ways to take advantage of the opportunities offered to you by STC-PMC is to volunteer with the chapter. Many volunteer opportunities exist, each with its own skillset. Want to learn how to connect with people? Help with our newsletter and publicity. Feeling fiscally responsible? Try out for Treasurer. Don’t like our current meetings and speakers? Run for VP and create your own agenda. Good at project planning? Help run CONDUIT. Let us know if you want to volunteer.

While STC-PMC has proven itself based on past and current leaders, it needs new leaders to continue its success. This upcoming year, like many years, will be one of transition in leadership for PMC. We need new volunteers to help guide our chapter into the next year. That way next year can be even better than this one.

Timothy Esposito
2016-2017 STC-PMC President

Top 10 Reasons Why You Should Join STC-Philadelphia Metro Chapter (STC-PMC)

The Society for Technical Communications (STC) is the world’s largest and oldest professional association dedicated to the advancement of the field of technical communication. For details about STC, go to STC-PMC, the local chapter of STC, is your local window to the technical communication community.

Why should you join STC-PMC?

  1. LearningAttend our monthly meetings in the Philadelphia, Delaware, and New Jersey area. We invite speakers who discuss topics relating to technical communications. To find a calendar of upcoming STC-PMC events, go to
  2. Networking: Meet our members at our annual conference, CONDUIT. We want to share our collective and diverse technical communication experiences with those looking to enter the field. For details, go to
  3. Meet thought leaders at our annual conference, CONDUIT: Learn from the best and brightest experts in the field! Our annual conference draws thought leaders from the technical communication, user experience, instructional design, and other fields. For details, go to 
  4. STC Student Memberships: Invest in your technical communication future with an STC student membership. For details, go to
  5. Scholarships: Compete for scholarships! STC-PMC sponsors some student STC memberships every year. Those students who receive a sponsored STC membership are eligible to compete for a $500 scholarship to defer educational expenses. For details, go to
  6. Student Honor Societies: Be recognized as a rising technical communicator! STC has two student honorary societies, Sigma Tau Chi (STX) and Alpha Sigma (AS) that recognize student members of the STC who have distinguished themselves as students and have demonstrated promise of future contributions to the Society and the profession. For details go to
  7. STC-PMC Mentorship program: Partner with experienced STC-PMC members to learn first-hand about the technical communications field. Come listen, exchange ideas, and learn! We teach each other! Go to
  8. Gain hands-on knowledge and skills: Build your technical communication knowledge and skills. Volunteer to help the STC-PMC chapter in a variety of ways. New ideas are always welcome! For details, go to
  9. Build your technical communication portfolio: Become a published author! The STC Instructional Design & Learning Special Interest Group is offering student essay competition. Become published before you graduate and include it in your portfolio! Go to
  10. Meet a variety of bright, fun, and engaging people! Meet new people – professional contacts and personal friendships – that will last a lifetime! Hear what some of our members say about STC-PMC. Go to .


STC-PMC Presents on a Panel at Drexel University

PMC President Timothy Esposito, PRSA Sponsor Scott Tattar, Dawn Byers, and PPRA Member Rosemary Rye describe how professional organizations can improve your career.

In November 2016, STC-PMC was invited to participate in a panel at Drexel University. Dr. Susan Stein teaches “COM 698: Creating and Managing Communication Professional Identities” and asked PMC to send a representative to tell students about the role of professional organizations in their careers. A total of four presenters came to Drexel that night to describe their experiences with professional organizations.

STC-PMC sent president Timothy Esposito as their representative. Timothy gave each of the students handouts explaining the benefits of student membership, details about the PMC Scholarship program, information on how to sign up in the PMC mentor program, and a top ten list of reasons to join STC. Next, Scott Tattar spoke about PRSA, the Public Relations Society of America. Scott is the advisor for the student chapter of PRSA at Drexel University. Following Scott, Dawn Byers shared her experiences with PRSA as a Drexel alumna and how it helped advance her career. Last, Rosemary Rye spoke about the Philadelphia Public Relations Association, PPRA. A key theme for the night was to volunteer with an organization, get involved, and network.

Following a period of questions and answers, the panel was invited back to the next two sessions of the class to serve as commentators on the students’ online portfolios. Timothy Esposito returned the following week to review half of the class’s LinkedIn profiles, resumes, and online presentations. The students showed great skill at creating online materials to promote themselves. Each project was highly individualized, but still communicated great information about the student.

Potential Training Class for Certification

STC member and technical communication consultant Jame Gillenwater has offered to come to PMC to teach a two-day training class to earn the Certified Professional Technical Communicator (CPTC) designation. This course prepares attendees to take the exam, which is administered at the end of the course. The standard price for the course is $1,200 for STC members and $1,500 for non-members, although a special rate will likely be offered for STC PMC members. The price includes two days of training, the course book, and the exam.

Is this training something you are interested in having PMC organize? Let us know!