Partner Program: IABC Philadelphia: How to Use Live Video on Social Platforms

You are invited to attend a program run by one of our partners, IABC Philadelphia!

IABC Philadelphia: How to Use Live Video on Social Platforms

Tuesday, March 28, 2017 from 6:00 PM – 8:00 PM
Penn State University – Great Valley Campus
30 E. Swedesford Rd.
Malvern, PA 19355

IABC Philadelphia Members, $25.00
Non-members, $35.00
Students, $10.00
Parking is free, and dinner is included.

Many brands are jumping on the bandwagon using live video to engage with their audience. Is it effective Yes!

Find out how brands are using Facebook Live, Instagram Stories, Periscope, and Snapchat to connect with their audience.

By attending the seminar, you’ll learn how to:

  • Create a video strategy for your business Learn what works and what doesn’t when it comes to live video
  • Learn ways to be authentic and real while live streaming
  • Learn to create copy that generates interest


About Toni Schmidt: Toni Schmidt is a digital marketing consultant, speaker, and writer who has worked in the social media field since 2009. Toni has a unique approach to marketing, encouraging businesses and entrepreneurs to uncover their “why,” allowing them to humanize their brand on social platforms. Toni has worked with small businesses as well as multi-million dollar companies to create social media strategies that convert. In addition, she has been a contributor for Huffington Post, Red Tricycle, and Parent Herald as well as appearing on NBC 10 Philadelphia.

Penn State University
Great Valley Parkway
Malvern, PA 19355

Partner Program: Jump Start Your Job Search Workshop

STC-PMC has recently partnered with the IABC Philadelphia group.

Jump Start Your Job Search Workshop

9 am – 4:15 pm, Saturday, April 22

Church of the Saviour, 651 North Wayne Avenue, Wayne PA

Cost $10

An interactive day of information and ideas to provide help and hope in your job transition

10 Vital Strategies to Maximize Your Career Success – Ford Myers – We are on a lifelong career journey and there are important strategies for us to continuously pursue, whether we are in job transition or currently employed.  Ford will give us 10 strategies that are critical for our success.

How to Create an Extraordinary Resume that Works! Matt Levy – In today’s world you need an extraordinary resume that incorporates the most cutting edge techniques to capture the employer’s attention and get you the interview.  Matt will address these issues and show us how to create a dynamic resume.

Networking over lunch with fellow participants and speakers

Handling Difficult Interview Challenges – Ken Sher – So you finally get to the hiring manager of the company you’ve targeted for the last few months and the interviewer throws the proverbial curve ball at you. “Aren’t you overqualified for this job?” “What’s your current salary?” Ken will prepare us for these situations as well as help us to handle other difficult questions.

Twists & Turns of a Career JourneyAmy Dinning – Amy will share the many twists and turns of her career journey and we will share and discuss how to deal with advancement, layoffs, contract work, bad bosses, non-profit vs for profit, volunteering, further education, mergers, variety of industries, and more.

Knockout Networking: How to Make More & Better ConnectionsMichael Goldberg – For some, making a personal connection comes naturally. For most, it takes work. A lot of work! Michael will help us to discover the power of making more and better connections and how it can positively impact your job search!

Registration starts at 8:30 am and the workshop begins at 9 am.  The formal part of the workshop will end at 4:15 pmPlease bring your business (networking) cards.  Snacks and sandwiches will be provided.  If you have special needs, please bring your lunch.

Please register online at and pay with a credit card.  We are unable to take walk-ins.  Please note that online registration will close on Wednesday, April 19 at the end of the day.

For more information or questions, contact Amy Dinning at [email protected].  The event is sponsored by Church of the Saviour, Hire One (a Chester County Economic Development Council initiative), St. Joseph’s University, Philadelphia Society of People & Strategy, My Career Transitions, American Society for Talent Development Philadelphia chapter, Penn State Great Valley Career Services, Wegmans and Acme.

STC South Jersey Get-Together – March 16, 2017

Greetings! Now that spring is getting close, it’s time for another STC (Society for Technical Communication) South Jersey networking group get together. Details are:

When: Thursday, March 16, 2017, at 6:00 p.m.
Where: Famous Dave’s Barbeque, 104 Route 70 East, Cherry Hill, NJ 08034

The restaurant is on Route 70, a few blocks below I-295 (from I-295, take the Route 70 West exit) and just above Kings Highway.

Meet Conduit Workshop Presenter Neil Perlin

Neil Perlin will be hosting a workshop the day before our Conduit conference on March 31. Register for Neil’s workshop. Register for both Conduit workshops and get a discount and free lunch.

Neil is an internationally-known online content consultant for companies from F100 to startups. He helps clients create effective, efficient, flexible content for delivery in any form from mobile to online to paper. Neil created and ran the Beyond the Bleeding Edge sessions at the STC Summits for 15 years, is a 2010 STC Fellow, and a popular conference speaker at the Summits, MadWorld, and others. Neil is MadCap-certified in Mimic and Flare, Adobe-certified in RoboHelp, and Viziapps-certified for the Viziapps Studio app development platform. He provides training, consulting, and development for online help, apps, and related areas through Hyper/Word Services. Contact him at [email protected],[email protected],

Single Sourcing to the Max with MadCap Flare

Time: 8:30 – 12:00

Presented by Neil Perlin

New to Flare? Need to publish content to multiple devices, formats, or audiences? Flare’s single sourcing features are tremendously flexible and powerful but they can also be overwhelming. Which ones should you use? When? Can you combine them? How do you avoid overdoing it? Come to this workshop for answers AND hands-on practice. We’ll look at:

• Two definitions of single sourcing.
• The three main single sourcing features – variables, snippets, and conditions.
• Supporting features like CSS mediums, conditionalizable styles, responsive output, and parent/child project structures.
• How the Target Editor ties the settings together.
• Best practices for single sourcing with Flare

You’ll leave with a solid overview of Flare’s single sourcing features and how to use them to create cutting edge outputs.

Partner Program: L&D Professionals of Greater Philadelphia – Workshop on Brain Based Learning

STC-PMC has recently partnered with the Learning & Development Professionals of Greater Philadelphia group. As such, they are offering a discounted rate to our members for the events we promote for them.


What if the training you deliver in the virtual classroom was so vibrant and compelling that people clamored to attend your sessions? Your ability to connect with, engage, and stimulate the thinking of your participants is directly linked to your understanding of the neuroscience of learning. Our brains ignore what is predictable and boring. This session explores the brain’s needs for novelty, contrast, meaning, and emotion to capture and keep your participants’ attention online. Increase novelty with the creative use of relevant games. Enhance contrast by incorporating a variety of facilitation techniques. Build meaningful connections with collaborative learning approaches. Harness emotion with storytelling frames. Explore six brain-based guidelines that leverage the interaction and collaboration tools in the virtual classroom.


May 3, 2017

6:00 PM – 8:00 PM


Drexel University – Main Campus (Gerri C. Lebow Hall)

Join L&D Philadelphia & Virtual Training master Cynthia Clay for a free talk and open Q&A on the latest insights from Neuroscience and what they mean for Virtual Learning/Training as a part of Philly Tech Week 2017.

Cynthia Clay is an entrepreneur, business leader, strategic thinker, speaker, writer, and passionate advocate for leaders and facilitators achieving their potential in the virtual workplace.

She began her consulting practice in 1992 after a career in human resources in the banking and healthcare industries. From those early days as an organization and management development consultant to the present, she remains passionate about developing strategies and practices that leverage technology and support engagement in the virtual classroom and the virtual workplace. In her role as the CEO/Founder of NetSpeed Learning Solutions, she strives to make learning experiences practical and hands-on. She doesn’t linger in the theoretical, but moves to the behavioral. In the end, it’s not what you know—it’s what you do with that knowledge that makes a difference.

Partner Program: Writing Tips with Ken O’Quinn; Lunchtime Teleseminar

STC-PMC has agreed to cross-promote activities with the International Association of Business Communicators, Philadelphia (IABC). Here is information on an upcoming session.


Writing Tips with Ken O’Quinn; Lunchtime Teleseminar on February 21
Whether you’re a seasoned writer, a young writer fresh out of college, or someone who occasionally writes for work, everyone has the ability to improve their writing skills.

We’re excited to have Ken O’Quinn, writing coach and former Associated Press writer, provide practical tips on how you can improve your writing during a lunchtime teleseminar.

By attending the teleseminar, you’ll learn how to:

  • Make the most of an opening paragraph, in a story or an email.
  • Write crisp, clear prose: three places where you can tighten sentences.
  • Find good color: engaging readers with specific details.
  • Rise above the mediocrity: Crafting sentences for variety, rhythm, and emphasis.
  • Use graphic elements to make information more accessible.

Tuesday, February 21, 2017
12 p.m. – 1 p.m. ET

  • IABC members and students: $10
  • Non-members: $20

Registrants will receive logon information.


About Ken O’Quinn:

Ken O’Quinn is a professional writing coach whose workshops have helped thousands of communicators strengthen their writing skills. He started Writing with Clarity following a journalism career with the Associated Press and newspapers, and he now conducts internal workshops for such clients as Facebook, GE, Dell, Chevron, Campbell’s Soup, KPMG, Motorola, Dow Chemical, Fleishman Hillard, Burson-Marsteller, and Weber Shandwick.
Ken has presented at the Public Relations Society of America (PRSA) and International Association of Business Communicators (IABC) international conferences, and his writing has appeared in the New York Times, Fast Company magazine, the Harvard Management Communication Letter, and the Journal of Employee Communication Management. He is the author of Perfect Phrases for Business Letters.

Register Now: Legal for Design and Tech (Free Event)

Join PANMA and STC-PMC to learn about key legal issues members of the tech-creative community need to know. Local attorney Heather Winett,, will give pointers for strengthening business relationships and protecting work product, whether you are an independent contractor, startup, employer or employee. Learn how to stay out of court and on task!

What you’ll learn:

  • Selecting and registering a business name
  • Options for business formation (sole proprietorship vs. LLC vs. corporation, etc.)
  • Optio
  • Internal documentation for operating a small business
  • Gettin
  • Copyright and trademark basics
  • Developing a legal “attytude”: accepting the law for what it is

About the speaker: Heather C. Winett is a sole practitioner in Philadelphia with over 30 years experience in the private, corporate and government sectors. Heather focuses on helping small businesses in a range of industries with startup, transactions, government licensing, and real estate issues. She is admitted to practice in Pennsylvania and New Jersey.

Register Now

Register Now: Become a Strategic Communicator Webinar

Strategic Thinking is the combination of Innovation, Strategy Planning, and Operational Planning (Stanleigh, 2015). This presentation will explore the value of strategic thinking and why it is so important to an organization.

Communication professionals are ideal candidates think strategically at work because they possess that rare combination knowledge about both their audience/customer (external) and their organization (internal). We will examine both the research and strategy phases of strategic thinking which further illustrate why communicators are well suited to this process.

About the Presenter

David L. Caruso is a Senior Member and President of the Greater Pittsburgh Chapter of STC. He works as a Health Communication Specialist for the National Institute for Occupational Safety and Health (NIOSH). Since 2012 he has been influential in the organization of the Communication Lead Team which brings together leaders from across the institute to discuss communication issues and make decisions for the future of the NIOSH communication program. Most recently he was named Senior Health Communication Specialist and Coordinator for the NIOSH Oil and Gas Safety and Health Research Program.

More information about David

Register to get your spot for this webinar today! Limited seats available! 
Once you register, we’ll send you the webinar connection information shortly before the webinar date by email.

Date: Wednesday, January 18, 2017 from 12:00 PM to 1:00 PM (EST)

Register Now

Register Now: STC-PMC Holiday Social Potluck

image of partyJoin us for our annual Holiday Potluck Social event, hosted at the home of Karen Levine:

Full Address on Phone number on Ebrite
Jenkintown, PA 19046

Time: 2:00 PM – 6:00 PM

This casual and fun social event is FREE and open to all current and former STC members (non-members too). Spouses and partners are encouraged to come as well. We hope to see you as we get together to meet new and old friends, enjoy some great food, and celebrate the holiday season.

Bring a dish to share. Optionally, bring a beverage to imbibe.

  1. See what other people are bringing!
  2. Sign up to bring your own thing.

Best wishes for the holiday season!

RSVP by registering for this event.

Register Now

Register Now: Developing a Strategy for Mobile-First Storytelling

image of open bookHow do you develop a content strategy for a web app whose main purpose is storytelling and exploration? How can that strategy connect multiple voices and perspectives around an iconic historic site?

In 2015, Bluecadet created interpretive signage and a responsive website for the Hoover-Mason Trestle (HMT), an elevated public park that winds through the ruins of the Bethlehem Steel plant. Working with local experts, we developed a content framework for the website with a mobile-first approach, thinking of on-site visitors as the primary audience.

The content approach layered audio content, video, images, and a mobile tour on top of interpretive physical signage. Creating the content in-house allowed for flexible, strategic coordination with the design team, and an integrated user experience that considered the on-site experience.

In this session, we will retrace the content strategy and development process for the project and describe the tools, workflows and guidelines that the team used to develop narrative content. Attendees can expect to follow the content development process from initial community meetings and conceptual development and interpretive planning all the way through the nuts and bolts of sourcing, interpreting, writing, editing, and continuous collaboration. The session will include a hands-on workshop exercise around developing a story for mobile-first user engagement.


Ksenia Dynkin

Ksenia focuses on research and content strategy for a range of digital projects. Her passion for storytelling and public engagement with art, science, and history informs her approach. Ksenia holds an MFA in Museum Studies from the University of the Arts, where her thesis work proposed using material culture to help historically marginalized groups tell their stories in exhibitions. Prior to joining Bluecadet, she worked on exhibition design, fabrication, and installation at several museums. Ksenia lives in South Philly with her cat, son, and husband.

Liz Russell

Liz’s years of experience in exhibit design and content development for a number of museums informs her role as a Content Developer and Producer at Bluecadet. Before joining Bluecadet, she was an Exhibit Designer for Gecko Group and an Exhibit Design Consultant for the Erie County Historical Society during their 2014 capital campaign. Liz holds an M.F.A. in Museum Exhibition Planning and Design from the University of the Arts in Philadelphia. Her thesis proposed an approach for historical societies to develop partnerships with underserved communities to create pop-up exhibitions throughout a city while fostering skill-building opportunities for collaborators. She also holds a B.S. in Commercial Photography from Kent State University.

Register Now