STC-PMC Membership Renewal Raffle Winners!

Congratulations to our STC PMC raffle winners, Jessica Rineer and Laurie Marshall! They each won a $50 gift card. Anyone who renewed or joined before December 31 was automatically entered to win.

This drawing was held by STC PMC in a fair and unbiased manner, using RANDOM.ORG’s Third-Party Draw Service. To verify your entry was submitted into the drawing, enter your email address into the Did you win? box, and click Check.

Recording Available: Optimizing the Googeleability of Your Content

The Joe Welinske webinar on Optimizing the Googleability of Your Content is available to all STC-PMC to view online.

The passcode is: stc_pmc_160913


Despite our best efforts at developing user assistance, it is increasingly likely that your users will turn to Google for answers to question about your software. The success Google has in providing quick answers to difficult questions has made it a natural resource for help with software – even if the software provides tutorials, online help, FAQs, forums, and e-mail support. Since this trend will probably continue, we need to learn how to “embrace the beast”.

There are a number of things you can do to improve your Googleability without too much time and money. This session describes how Google indexes information and what you need to do to be visible, how to use search engine optimisation techniques (including the use of sitemaps and metadata), how writing styles affect indexing, and what other search engines you may want to support.

Search engine optimization is not just the realm of consumer web sites and marketing folks. The importance of visibility on the web means that all of us need to have a working understanding of how search engine work. More importantly, we need to understand how to make that work for us and our content.

You Will Learn

  • The importance of getting your content on a public-facing server and the challenges in doing so
  • How Google indexes information and delivers it to search queries
  • How to add a variety of search engine optimization techniques to your content production
  • About the importance of supporting social networks and mobile devices

This session is designed for content developers of all experience levels. A basic understanding is required of web markup and the client/server process. No specific understanding of tools is required.

Welcome to the STC – Philadelphia Metro Chapter!


STC’s mission is to improve the quality and effectiveness of technical communication for audiences worldwide. STC is concerned with the education, improvement, and advancement of its members.

STC-PMC fills these needs on a local basis through a wide range of activities, including monthly meetings; career and education information; and competitions for technical publications, and online communications. Check out our chapter brochure.

Register for the Upcoming PMC Events