This membership level is available for a limited time. The Gold Value membership includes five live webinars, 50% discount on one online course, and the Really Early Bird registration rate ($835) for the Summit. Even if you already renewed for 2014, you still have time to upgrade your membership to the Gold Value Package.
Companies with multiple technical communicators can save big bucks when they purchase memberships in quantities. See this page for more details: http://www.stc.org/membership/
You are invited to attend the STC-PMC April 2014 Chapter Meeting Wednesday, April 23, 2014 from 6:30 PM – 8:30 PM
Content and Control
Content problems. We all have them: Your clients can’t get your copy on time. Marketing’s massive paragraphs break your tidy designs. Or maybe your site’s overflowing with stuff, and no one’s responsible for keeping track of where things are and why they’re there.
Content strategy to the rescue, right? Well, sorta.
It’d be nice if a few well-placed deliverables could solve the problem. But editorial plans and style guides won’t change things. Neither will structured content and a custom CMS. We can’t mastermind solutions and expect them to stick in organizations full of complex people, histories, and challenges.
When it comes to improving content, it’s not about fixing. It’s about facilitating—helping organizations adapt, so their content can adapt with them. If you’re used to designing and building, this is a big shift—and one that’ll take some getting used to. In this talk, you’ll learn:
- Where you fit into the content strategy process, regardless of your role
- How to facilitate tough conversations and get people talking about content early and often
- How to empower people to work together across departments, disciplines, and teams
FOOD, BEVERAGE, AND DESSERT ARE INCLUDED IN THE TICKET PRICE!
About the Presenter
Sara Wachter-Boettcher is a content strategist, editor, and author based in Philadelphia, where she runs a content strategy consultancy. She is the author of Content Everywhere from Rosenfeld Media, a book about planning for flexible, adaptable content systems that can be accessed across channels and devices. She is also the editor in chief of A List Apart, a magazine about web content, culture, and code, and a speaker at conferences like SXSW, Confab, the Content Strategy Forum, Mobilism, Web Directions, UX Week, and Beyond the Desktop.
M. Allan Vogelson Library – Voorhees Branch
203 Laurel Road
Voorhees, NJ 08043
Meeting Room A
The 2014 STC Election results are in, and we’d like to be the first to congratulate one of our own! Newly-designated STC Fellow Donn DeBoard was elected to one of the two spots for the Nominating Committee!
See all election results here. Congratulations, Donn!
CITY OF PHILADLEPHIA
OFFICE OF THE MANAGING DIRECTOR
EXTERNAL AFFAIRS INTERN (Unpaid)
PAY RANGE: This is an unpaid internship.
Please send cover letter, resume, three writing samples, such as press releases, newsletter articles, business correspondence or school papers (no creative writing samples), video samples and present GPA to: email@example.com.
Application Deadline: until further notice.
The External Affairs Intern will assist in developing long-term strategic communications and crisis communications planning activities for the Office of Emergency Management and with the implementation of Ready Philadelphia, a public education program designed to influence the public to take responsibility for personal emergency preparedness.
The External Affairs Intern work will include, but is not limited to, coordinating meetings with public information officers from various city agencies, and from the private sector as well, drafting public information messages for sample press releases, public service announcements, an emergency text alert system and social media networking sites for various scenarios; developing and revising PowerPoint presentations, documenting the various public information systems available in various departments for disseminating information; and drafting internal protocols for the usage of various public information systems. The intern will maintain a current database of media contact information and other lists as needed. The intern may also be responsible making videos on how to prepare for emergencies, videotaping press conferences, public events and training. Revising OEM’s website, developing content for a Ready Philadelphia App, assists with coordinating the materials for the Ready Philadelphia Speakers’ Bureau workshops and a variety of special events and exhibits; developing and maintaining working relationships with the media, corporate sponsors, and the general public; prepares press kits and pulling materials from inventory.
This position reports to the Deputy Director for External Affairs or his/her designee.
The Office of Emergency Management (OEM) works to mitigate, plan and prepare for emergencies; educate the public about preparedness; coordinate emergency response and recovery efforts; and develop tools and identify resources to support the overall preparedness of the City of Philadelphia.
TYPICAL EXAMPLES OF WORK
Under the direction of the External Affairs Manager, the External Affairs Intern is responsible for a range of public information activities. Typical examples of work may include:
· Drafts correspondence to government officials, private industry representatives and corporate sponsors.
· Prepares meeting agenda and meeting minutes.
· Develops policies for approving messages for various public alert systems, and usage policies for social media networking sites.
· Assists with the development of scripted messages for various scenarios.
· Develops PowerPoint presentations for various audiences
· Prepares special event briefing documents and drafts talking points for city officials.
· Assists with the development of public information; researches and gathers information. Writes, edits, and proofreads a variety of materials, such as fact sheets, pamphlets, brochures, press releases, ads, newspaper articles reports, websites, public service announcements and video products, website and Ready Philadelphia App.
· Coordinates community outreach events. Works with advisory committees, civic associations, community, faith-based groups and special needs groups; and governmental officials. Attends community meetings, fairs, schools and other outreach events.
· Monitors news coverage, prepares draft responses and follow-up when necessary.
· Maintains media and other essential contact lists.
· Videotapes press conferences, special events and training.
· Produces new videos on how to prepare for emergencies.
· Performs related duties and responsibilities as assigned.
MINIMUM ACCEPTABLE KNOWLEDGE AND SKILLS
· English usage, grammar, rhetoric, punctuation and spelling; AP style guidelines.
· Methods and techniques of disseminating information to the public, and the print and electronic media.
· Techniques and practices of news gathering, interview techniques, and copywriting.
· Public relations principles and practices, and effective advertising techniques and practices.
· Various types of multimedia production, graphic design and desktop publishing.
· Extensive knowledge of Microsoft Office (Word, PowerPoint, Excel, Access, Windows Movie Maker).
· Prepare interesting and informative news releases, articles, talking points, bulletins, reports and other informational material.
· Evaluate various subject matter materials critically from the standpoint of listener, viewer or reader interest.
· Be sensitive to public perceptions.
· Ability to work effectively under pressure and to make sound decisions.
· Ability to work independently and as a member of a team.
· Independently manage multiple projects, priorities and deadlines in a rapidly changing work environment;
· Exercise discretion and judgment in the handling of sensitive matters; and ability to maintain confidentiality.
· Currently enrolled in a graduate or undergraduate program at an accredited college or university with major course work in communications, media/journalism, marketing, public relations, digital arts and multimedia design, public safety, emergency management or related fields.
· Previous work experience in an office setting is required.
· Must be willing to sign a confidentiality agreement.
· Must be willing to undergo a background investigation.
· Must be willing to participate in mandatory training.
· Must live in the Philadelphia/Delaware Valley region with easy access to public transportation or the ability to drive to work.