A primer on creating original content and the role of modern journalism.
Using examples of video, audio, written narrative, and photographic content created for an ongoing project, the program will explore many of the the tools and processes communicators can use to create original, multimedia content.
Topics covered include:
- Identifying impactful stories
- Creating a team and identifying key roles
- Art Direction
- Basic audio production
- The role of photography
- Writing and style choices
- Anatomy of a video crew and the essentials of production
- Building “real people” networks
- Creating the Microsite & repurposing related content
- Launch, cross promotion and social media
- When to DIY vs. when to outsource
- Resources
Time and Place
Wednesday, March 23rd, 6:30-8:30 pm
Room 101, Advanced Technology Center
Montgomery County Community College
340 DeKalb Pike
Blue Bell, PA 19422
Montgomery County Community College is not affiliated with the event and the College should not be contacted regarding the program.
About the Speakers
John Welsh is a Philadelphia area photographer/filmmaker, has taught photography privately, through the Wayne Art Center, and also through an ongoing photography workshop with the Honors Program at Villanova University. He is an active member of the American Society of Media Photographers, has served as President of the Philadelphia Chapter and is currently a Director on the National Board. His ongoing projects and work as a partner at SightSense Productions and Vision Pictures, include a documentary film about the fate of the Huber Breaker, the last of its kind located in Ashley, PA. A film about the life of portrait painter Ralph W. Cowan, a photographic series exploring the Delaware River in its entirety and various visual evolutions of his work in Iceland.
Alana Mauger is a professional writer and communicator with close to 20 years of experience in the areas of journalism, corporate and non-profit PR, crisis communications, social media, and radio. She is currently employed by Montgomery County Community College as its Director of Communications, and she also does freelance communications work for a number of organizations in the region. A storyteller by passion and profession, Alana is a writer and co-producer for the documentary film project “Beyond the Breaker.” She holds degrees in humanities, professional writing, and education. Her non-writing interests include art, music, ice hockey, and many types of activism.
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