If you have ever been to Disney’s Hollywood Studios in Orlando, Florida, you know of the free-fall ride, Twilight Zone’s The Tower of Terror. What attracts people to this ride? The “terror” of the unexpected? The view of the park when the top doors open before the ride drops? Or the realistic time warp you enter as soon as you come to the front door of the old Hollywood Tower Hotel. As guests stand in line, they walk through the eerie, neglected hotel gardens before entering an old, dusty and cobwebbed lobby. They are then escorted to the library where “lightning flashes outside the window and a black-and-white television comes to life where Rod Serling introduces the plot of today’s episode of The Twilight Zone. Afterwards, guests enter the dark boiler room to board their maintenance service elevators which serve as their ride vehicles.” As the elevator doors close, there is no turning back.
Guests may feel anxious, scared, even excited. Why? Because Disney Imagineers have placed them directly in an episode of The Twilight Zone. They are no longer watching a television show. They are IN a television show. This is the creative talent of Disney Imagineers. Guests are swooped into another timeframe, another world or another story. The experience comes to life with superb architecture, period paint colors, décor and artifacts. Guests are immediately transported through time. And this is just the waiting line. Does your technical communication do that?
Join us for our February webinar, February 25th at 7:00pm, Adding Disney Imagineering to Your Technical Communication Toolbox, presented by senior documentation and curriculum manager, Lou Prosperi. His webinar explores several practices and principles used by Walt Disney Imagineering in the design and construction of Disney parks and attractions, and how those practices and principles can be applied to technical communication and information development to help us effectively communicate with our audience.
Registration is now open and FREE! Don’t miss this opportunity to learn, dream and create like a Disney Imagineer.
Ref: August 4, 2019. Savannah Sanders, tBlog, Everything You Need to Know About The Twilight Zone Tower of Terror