September 27th, 4:30 to 5:30 pm
In this STC-PMC webinar, Dr. Guiseppe Getto will share how tech writers can leverage existing technical content and turn it into a robust content funnel to help your organization attract, land, and retain consumers who are hungry for this type of information.
Your technical content can tell them:
- During information gathering: the nitty-gritty specifications of your products and services so they know exactly what they’re getting
- During buying decisions: what differentiates your products and services from those of competitors
- During purchase: how you will take care of them as a customer—customer support is one of the #1 reasons people make a purchase, even over price
- After purchase: the types of decisions they need to make after purchase, such as how to get support packages, how to submit a support ticket, and how to get troubleshooting assistance.
Dr. Getto is a renowned professor at Mercer University and consultant. Learn more about Dr. Getto.
Can’t attend this event live? We will send all who sign up a link to the webinar recording.