Thanks to all who registered and attended this STC-PMC webinar on September 27th. Dr. Guiseppe Getto shared his insights on how tech writers can leverage existing technical content to improve their company’s marketing and customer engagement efforts. An organization’s technical content can tell customers:
- During information gathering: the nitty-gritty specifications of your products and services so they know exactly what they’re getting
- During buying decisions: what differentiates your products and services from those of competitors
- During purchase: how you will take care of them as a customer—customer support is one of the #1 reasons people make a purchase, even over price
- After purchase: the types of decisions they need to make after purchase, such as how to get support packages, how to submit a support ticket, and how to get troubleshooting assistance.
Dr. Getto is a renowned professor at Mercer University and consultant. Learn more about Dr. Getto.
If you would like to view the webinar recording, send an e-mail to firstname.lastname@example.org.