The following is a guest post by long-time member and STC Associate Fellow Donn DeBoard.
I’m honored, humbled, and excited to be presenting “Customer Journey Maps: Visualizing an engaging customer experience” as an STC webinar on August 22, 2013, from 4:00 to 5:00.
As technical communicators, we may not connect with our customers directly. Generally, we rely on customer-facing employees to share their perspective about he customer.
Customer Journey Maps visually illustrate your customerís experience using your product. Weíll define customer journey maps, their components, and how to create them. Weíll discuss the benefits of customer journey maps and how we can measure success. Finally, we’ll create a Customer journey map for a real-world situation.
Join us! And see these additional resources:
- Slide Deck for Customer Journey Maps: Visualizing an engaging customer experience
- Lego Journey Map
- Group exercise worksheet
- Rail Europe Experience Map (Chris Risdon- Adaptive Path)
Hope to see you there!